Bert Silawan

At JuanBingo, Bert plays a key role in shaping the platform’s online presence. He focuses on improving organic traffic, search rankings, and content visibility to ensure Filipino players can easily discover JuanBingo’s casino, sportsbook, and e-bingo offerings.

His daily work goes beyond keyword research and analytics — it’s about understanding player intent and aligning JuanBingo’s marketing strategy with how users search, play, and engage online.

Through a mix of technical SEO, content strategy, and performance analysis, Bert helps position JuanBingo as a trusted and entertaining iGaming destination in the Philippines.

His responsibilities include:

• Conducting on-page and off-page SEO optimization for gaming-related content.
• Managing keyword campaigns and analytics to increase organic reach.
• Collaborating with content teams to ensure SEO-friendly articles and landing pages.
• Monitoring site health, backlinks, and ranking performance using professional SEO tools.
• Enhancing overall search visibility and brand authority for JuanBingo.

Professional Experience in iGaming and Digital Marketing

Before joining JuanBingo, Bert gained valuable experience working with well-known gaming and entertainment companies including PokerStars, TC Lottery, Playtech, and Daman Games.

This background gave him a strong understanding of the global iGaming ecosystem — from player behavior to platform marketing strategies — allowing him to approach SEO not just as a technical discipline, but as a growth driver for regulated gaming brands.

Expertise and Skills

Bert’s core competencies include:

• Search Engine Optimization (SEO) – Technical audits, keyword mapping, and site optimization.
• Content Strategy – Aligning editorial planning with search intent and audience engagement.
• Performance Marketing – Using data-driven insights to improve conversions and traffic quality.
• Affiliate & Partnership SEO – Building collaborations that expand brand reach and authority.
• Analytics & Reporting – Tracking KPIs, ranking performance, and ROI through advanced tools.

Why Bert Silawan Matters in iGaming SEO

In the fast-paced iGaming industry, visibility is everything — and Bert Silawan stands at the intersection of gaming expertise and search marketing strategy. His ability to combine SEO precision with an understanding of player behavior makes him a vital part of JuanBingo’s continued digital success.

By helping the brand stay ahead of algorithm changes, optimize player discovery, and maintain strong organic traffic, Bert ensures that JuanBingo remains one of the most accessible and credible gaming platforms for Filipino players.

Final Thoughts

As a Senior SEO Specialist at JuanBingo, Bert Silawan continues to push the boundaries of digital marketing in the iGaming industry. With a proven track record of success across both local and international brands, he represents the new generation of SEO professionals driving growth, trust, and innovation in the Philippine online gaming scene.